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How to Upgrade Your Commercial Gym and Attract More Members: 6 Essentials Steps [UPDATED]

Richard McKay |

Upgrade your commercial gym

[UPDATED in 2025]

Fitness has become a cornerstone of healthy living, and with a renewed focus on staying active, more people are searching for ways to keep fit. However, getting in shape is no easy feat, and as a gym owner, you have the opportunity to make that journey smoother for your members. By upgrading your commercial gym, you can elevate the fitness experience, attract new members, and keep your loyal ones coming back.

In this article, we’ll dive into why it’s time to refresh your gym and explore six effective ways to transform your facility into a go-to fitness destination.

Why You Should Upgrade Your Commercial Gym

The pandemic shone a spotlight on the importance of health and a strong immune system, making fitness more important than ever. As restrictions ease and life gets back on track, people are looking for gyms that not only meet their fitness needs but also offer an outstanding member experience.

commercial gym

To stay ahead in this competitive industry, your gym needs to stand out. From immaculate cleanliness and well-maintained equipment to thoughtful layouts and modern upgrades, investing in your commercial gym isn’t just about aesthetics—it’s about creating an environment that fosters motivation and loyalty. A revamped gym can:

  • Attract new members.
  • Retain and inspire existing ones.
  • Boost your brand reputation.

Ready to take your gym to the next level? Let’s explore six impactful upgrades you can implement today.

1. Upgrade Your Equipment

A great workout starts with great equipment. Members want gear that’s reliable, versatile, and supports their fitness goals. Regularly maintaining and upgrading your equipment ensures your gym feels fresh and functional.

Consider introducing CrossFit boxes, dynamic rigs and other modern tools to broaden exercise variety such as plyometric boxes, hyrox equipment, boxing kit and agility apparatus. This not only keeps workouts interesting but also caters to diverse training needs, helping members stay motivated.

2. Create a Functional Training Area

Adding a functional training area can massively enhance your gym’s appeal. These spaces allow members to perform dynamic exercises, from plyometric movements to tyre flips. Plus, personal trainers love them, as they provide a creative space for client sessions.

Sprung Speed Lane in Red

A great way to design this area is by incorporating artificial grass gym turf—a durable surface with short artificial grass fibres. It’s ideal for high-impact activities like sprinting, sled pushing, and agility drills, and it adds a vibrant splash of colour to your facility.

3. Add a Sprint or Sled Track

For those looking to improve their stamina or burn serious calories, nothing beats a sprint or sled track. These dedicated lanes cater to high-intensity exercises like sprinting and sled pulls, which deliver both cardiovascular and strength benefits.

Customise the track with your branding or decorative markings to align with your gym’s aesthetic while giving members a unique feature to enjoy.

Customer Feedback:

"I introduced a sled track into our gym and have attracted more Hyrox and CrossFitters in.  They are looking for a exclusive zone to train and opening up a fairly unused section of the gym for functional fitness and these type of activities has been a real turning point in our client retention"

4. Upgrade to High-Quality Interlocking Gym Flooring

Your gym’s foundation—literally—plays a crucial role in creating a safe and professional environment. High-quality interlocking rubber flooring tiles, like the Konnecta range, offers structural support and ease of installation with a high-end aesthetic.

This type of flooring is built to withstand high-impact activities, making it ideal for heavy lifting areas or functional fitness zones. Not only is it practical, but it also elevates the overall look and feel of your facility.

5. Create Workout Zones with Thoughtful Layouts

One of the simplest yet most effective ways to refresh your gym is by reorganising your layout into dedicated workout zones. These areas help members focus on specific parts of their routine, whether it’s strength training, cardio, or stretching.

commercial gym flooring

Use coloured tiles or rolls of rubber gym flooring in different designs to visually define zones, ensuring a seamless transition between them. Just remember to prioritise safety by keeping seams flat to avoid tripping hazards.

6. Choose Easy-to-Maintain Flooring and Equipment

Whatever upgrades you make, simplicity in maintenance is key to keeping your gym looking and functioning at its best. Easy-to-clean equipment and flooring reduce downtime and ensure a consistent experience for your members.

For example, Sprung PRO Gym Flooring collection is a smart choice. Available in thicknesses ranging from 11mm to 63mm, they’re durable, cost-effective, and require minimal upkeep, making them ideal for high-traffic areas.

In summary:

Final Thoughts

The fitness industry is more competitive than ever, but with the right upgrades, your commercial gym can rise above the rest. From enhancing equipment and flooring to rethinking layouts, investing in your facility now ensures you’re prepared to meet the evolving needs of members.

By offering an exceptional experience, you’ll not only attract new members but also build a loyal community that keeps coming back—pandemic or not. Take these steps today, and future-proof your commercial gym for years to come.

Ready to level up? Shop our collection of Commercial Gym Flooring, Synthetic Sled Tracks & Lanes